How to choose a lead provider without being fooled
Choosing the wrong lead provider costs money and trust. These are the twelve questions that separate a serious partner from a snake-oil seller. Ask them all.
There are many lead providers, and not all play fair. Before spending a euro, there's a simple way to separate the serious ones from the hype: ask the right questions and watch how they answer. A good provider replies with specifics; a bad one, with marketing.
The 12 questions to ask
- Where does the data come from? Clear origin or red flag. See GDPR.
- Is there valid consent? Have them show the wording. See consent.
- How fresh are the leads? Maximum data age.
- Exclusive or shared? And to how many they sell.
- Do you replace invalids? The acid test.
- Can I define my brief? Or is it a fixed catalog.
- How do you deliver leads? Native CRM or manual export.
- How fast? Initial timeline and cadence.
- Is there lock-in? Commitment before proving anything.
- Do you provide a score or context? Or just name and phone.
- Is there traceability? To attribute sales.
- Can I start small? To test before scaling.
The rule: if a provider answers all twelve with specifics, they're a partner. If they answer vaguely or get uncomfortable, you already have your answer.
Instant red flags
- "We have millions of contacts" with no origin or consent explained.
- Suspiciously low prices for the promised volume.
- Long lock-in demanded before proving results.
- Refusal to replace invalid leads.
Start small, measure, scale
Even if the provider passes the test, validate with a small volume, measure the real result and scale only what works. Trust is earned with data, not promises.
A good lead provider doesn't ask for faith: they give answers, guarantees and measurable results.
Ask us the 12 questions
At CompraLeads we answer all twelve without dodging, because we trust what we deliver. Write to contacto@compraleads.es and check.