Sales KPIs that truly matter when buying leads
Measuring a lot isn't measuring well. These are the few KPIs that truly matter when buying leads, and the ones that just distract you.
It's easy to drown in metrics. But when buying leads, only a few KPIs decide whether you win or lose. The rest are usually vanity metrics: numbers that look good in a report but don't tell you if the business works.
The KPIs that matter
- Contact rate: how many leads do you reach? Measures freshness and speed.
- Qualification rate: how many fit? Measures lead and brief quality.
- Close rate: how many buy? The king.
- Cost per sale: the only thing that pays payroll. See how much a lead costs.
- Sales cycle: how long to close. Affects your cash.
- LTV: the lifetime value that justifies how much to invest.
Vanity metrics to ignore: raw lead count, impressions, clicks without context. With no link to sales, they're pretty noise.
Few KPIs, well measured
Better three KPIs you check weekly than twenty nobody looks at. The key is attribution: connecting each KPI to the real sale. Without that, you measure smoke.
The best KPI isn't the one that looks best in the report: it's the one that makes you take a different decision.
Leads ready to measure well
At CompraLeads we deliver traced leads so your KPIs are real and actionable. Write to contacto@compraleads.es.