The call script that converts a bought lead
A bought lead asked for something. Your first call isn't cold outreach: it's continuing a conversation they started. Change that and you change everything.
The biggest mistake when calling a bought lead is treating it like cold outreach. It isn't. This contact showed intent: asked for a quote, compared, left their details. Your call doesn't interrupt: it continues. The right script starts there.
The opening: acknowledge the context
No generic "I'm calling on behalf of…". Acknowledge why you're talking: "Hi [name], I'm calling because you asked about [X]. Have you got two minutes?" In one sentence you confirm context, use their name and ask permission. The tone is continuity, not a cold pitch.
Qualification: questions, not a monologue
Before launching your pitch, understand their situation with open questions, as in qualify in 5 minutes:
- "What made you look into this now?" — urgency and motivation.
- "How are you solving it today?" — pain and fit.
- "When would you like to have it?" — timing.
Listening first lets you adapt the rest of the call to what actually matters to them.
70/30 rule: in a good qualification call, the lead talks 70% of the time. If you talk more than they do, you're selling blind.
The pitch: tailored, not canned
With what they told you, connect your solution to THEIR specific problem, not a generic one. "You said your main worry is [X]; that's exactly where [solution] helps, because…" A tailored pitch convinces; a canned one bores.
The close: a concrete next step
Never hang up without a booked next step. Not "I'll call you" or "think about it": a date, an action. "I'll send the proposal today and call you Thursday at 10, does that work?" The concrete commitment is what stops the lead going cold.
Objections: expect them
"It's expensive", "I need to think", "I have to check". They're not a no: they're requests for more information or reassurance. Anticipate them and answer calmly. Most sales live on the other side of the first objection.
The bought lead already raised their hand. Your job isn't to convince them they have a problem: it's to prove you're the best solution.
Start with leads worth the script
This script shines when the lead had real intent. At CompraLeads we deliver qualified, context-rich contacts so your first sentence already starts ahead. Write to contacto@compraleads.es.